"Business wants remarkable advertising, but doesn't want the kind of people who can produce it. That is why most advertisements are so infernally dull.... our business needs talent. And talent is most likely to be found among nonconformists, dissenters, and rebels."- David Ogilvy
I was always a bit of a Mad Man…
A lover of words, psychology, business, and people—I believe life is a series of accidents followed up with intention which eventually leads us to now—for better or worse.
When I was 22, I was christened "Ridiculous Nicholas" in Thailand before a unanimous settlement on "Ridicky" five years later in the Austrian Alps.
Unfortunately, this was not a tribute to my writing escapades. It was a tribute to my drinking escapades, which I attribute to a God awful panic disorder I couldn't for the life of me figure out.
Fortunately, life goes on...
Five years in Market Research laid the foundation. Here I learned just how important it is to communicate effectively with your customer.
Following that, I began to dabble in my writing and creativity where I shared my anxiety story to help others.
This thought me the importance of story.
My medium account — where I write mostly about life — attracts thousands of readers each month.
Helping people with anxiety is a passion that will never die. And one that has brought me on a crazy journey.
It also brought me here...
As my writing got published on some of the most prominent platforms, people reached out to see if I would write for them.
Before I knew it, I found myself writing copy. Potent copy. I dove deep into the psychology of why people buy through books and courses.
There’s nothing I love more than helping those that are out to do good in the world inject new life into their business through the use of words and story.
And there you have my story.
But this has nothing to do with me. It's about your story. Or more importantly—your customer story!
They're the hero in all this. The same way you can be mine.
If you'd like The Crispy Copy Shop to craft you a story that will help grow your business for years, while allowing you focus your energy elsewhere, simply fill out the form and we'll be in touch...